Platinum is a dense, lustrous, silvery-white malleable metal. In recent years, it has become one of the most popular precious metals used in fine jewellery. Platinum's popularity stems not only from its alluring beauty, but also from its practicality. In addition to its beautiful sheen and its sleek appearance, platinum is also extremely durable. In fact, it is significantly more durable than both silver and gold. Silver and gold are relatively soft and malleable metals which can easily chip, scratch or wear. Platinum, however, may look scratched or aged, but the metal will never chip or wear away. Additionally, platinum doesn't tarnish, it is one of the only hypoallergenic precious metals on the market, and can withstand exposure to high temperatures. When it comes to fine jewellery, platinum is a great option. As such, platinum jewellery is especially recommended to consumers who have an active lifestyle, and are looking for jewellery that can withstand a little wear and tear.
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